Uber is trying its hand in many fields from restaurant food delivery via uberEATS, gold coin deliver in India on festival, ice cream delivery by name uberICECREAM, fresh vegetables delivery by uberFRESH, uber is trying all the option to leverage its existing platform and existing driver partner network all over the world.
Uber drivers are mobile partners, they are always on the run and moving people around the city, so this time Uber came up with Idea of same-day delivery of goods from local retailers. Recently Uber introduced merchant program in some cities, this is the extension of the same program.
Uber Merchant Program
According to TC article: Uber has been getting deeper into the delivery space of late, with investments in delivering fresh produce with UberFresh, as well as the recent launch of UberEats in Chicago and New York (already available in Los Angeles and Barcelona), letting users order curated meals for lunch and dinner that are delivered curbside by UberEats drivers.